19,000 leaflet campaign

About 19,000 leaflets to family neighbourhoods across four areas of Edinburgh.

The client. A provider of weekly music classes for primary school children.

All 14 routes Start Fri 2 Oct Finish Wed 28 Oct242.8 km79.5 hours on foot

19,000leaflets delivered (approx.)

4areas of Edinburgh

14GPS-tracked routes

242.8 kmwalked door to door

2–28 Octcampaign dates, 2026

The brief

Neighbourhoods with families with children, including the communal entrances of apartment buildings.

Where the leaflets went

Four areas, from Leith on the coast to Fairmilehead in the south and Corstorphine in the west.

Area	Routes	Walked	Hours
Morningside, Merchiston and the Grange	5	115.0 km	36.6
Corstorphine and Murrayfield	6	54.1 km	18.7
North West Edinburgh	1	37.3 km	11.4
Leith	2	36.5 km	12.7
Total	14	242.8 km	79.5

The GPS proof

Every route was recorded on Strava as it was walked. On the busiest streets, two of our team worked together, one on each side, shown here in orange and blue.

GPS close-up of Silverknowes, with two distributors covering each side of the crescents — **Silverknowes**Two distributors, one per side

GPS close-up of the Grange, with two distributors covering each side of the street — **The Grange**Two distributors, one per side

GPS close-up of Morningside around Nile Grove, Cluny Avenue and Cluny Gardens — **Morningside**Nile Grove and Cluny Gardens

GPS close-up of the terraces by Leith Links, showing the walk to every door — **Leith Links**The terraces off Easter Road

On the doorstep

Leaflets through letterboxes, and left in the communal entrances of apartment buildings. Tap any photo to see it full size.

Leaflet at the letterbox of a grey front door

Leaflet at the letterbox of a black front door

Leaflets on the noticeboard of an apartment building

Leaflet at the communal entrance door of an apartment building

The brief

Where the leaflets went

The GPS proof

On the doorstep

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